For Dummies

Internet Business Books

eBay Business All-in-One For Dummies, 4th Edition
eBay Business All-in-One For Dummies, 4th Edition
by Marsha Collier

The selling, marketing, and business tips you need to succeed eBay is the perfect place to learn the ropes of what it's like running an online business. It provides the tools, technology, and platform a would-be entrepreneur needs to launch their first successful small business. It takes some know-how, however, to get that business off the ground and grow it into a success. In eBay Business All-in-One For Dummies, Marsha Collier shares the expertise she gained as one of eBay's first Power Seller ...
Podcasting For Dummies, 3rd Edition
Podcasting For Dummies, 3rd Edition
by Tee Morris, Chuck Tomasi

Produce a podcast like the pros More people than ever are turning to podcasts for on-demand, mobile entertainment and information. Podcasting For Dummies offers a fast and easy way to get the know-how you need to produce and distribute one of your very own. Written by a pair of podcasting pioneers, this book shares insight on the technology behind recording, editing, and sharing podcasts, along with tips and tricks on how to produce a pro-level podcast. Podcasting has enjoyed a recent boom thank ...
Facebook Marketing For Dummies, 5th Edition
Facebook Marketing For Dummies, 5th Edition
by John Haydon

Practical Facebook marketing strategies, tactics, and techniques This new edition of Facebook Marketing For Dummies arms novice to expert marketers with everything they need to plan, refine, execute, and maintain a successful Facebook marketing campaign. Fully updated to cover the latest tools and techniques of Facebook marketing, you'll find hands-on guidance to create and administer your Page Timeline, understand the psychology of the Facebook user, build your fan base, utilize events, contest ...
Visual Social Marketing For Dummies
Visual Social Marketing For Dummies
by Krista Neher

How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to ...
Starting an Online Business For Dummies, 7th Edition
Starting an Online Business For Dummies, 7th Edition
by Greg Holden

Mind your business with this updated edition of the bestselling online business how-to guide Have a computer, an Internet connection, and a dream? Then, you're already on your way to starting your very own online business. This fun and friendly guide can help you turn your big idea into big bucks whether you're expanding your real-world storefront online or creating your own virtual startup. Starting an Online Business For Dummies, 7th Edition will show you how to identify a market need, choose ...
Facebook Marketing For Dummies, 4th Edition
Facebook Marketing For Dummies, 4th Edition
by John Haydon

The bestselling book updated with all of the latest features and Facebook upgrades This latest revision covers the newest Facebook tools and techniques, including how to use the Timeline for your business page and how to take advantage of third-party apps. It will also explore the psychology of the Facebook user, explain ways to build your fan base and increase brand awareness, look at how to promote your page with events and contests, and discuss ways to monitor and measure your efforts. Real-w ...
Kickstarter For Dummies
Kickstarter For Dummies
by Aimee Cebulski

Learn to use Kickstarter to make your great ideas a reality As a crowd-funding website for creative projects, Kickstarter has the power to make creative ideas come to life. This helpful guide walks you through the potential of this amazing tool, which has helped project creators successfully launch their projects since 2009. You'll learn how to create a Kickstarter account, set up your first project, and effectively use social media to bring awareness to your project and build up the community a ...
Social CRM For Dummies
Social CRM For Dummies
by Kyle Lacy, Stephanie Diamond, Jon Ferrara

Discover great ways to engage your customers through the social web Social CRM is an evolving tool to help you engage your customers, interact with them, and develop deeper relationships. This handy guide teaches you how to make the most of it, whether your business is a small shop or a large corporation. In a friendly, easy-to-understand style, it explains how you can create new marketing communications and develop smart, applicable content that produces results from your online community. You' ...
Facebook Marketing All-in-One For Dummies, 2nd Edition
Facebook Marketing All-in-One For Dummies, 2nd Edition
by Amy Porterfield, Phyllis Khare, Andrea Vahl

Great new edition covers what you need to know for successful Facebook marketing Facebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All-in-One For Dummies, 2nd Edition does. This detailed resource not only reveals how to create successful Facebook marketing strategies, it also shows you how to incorporate and use the entire social network to its full pote ...
Social Media Marketing All-in-One For Dummies, 2nd Edition
Social Media Marketing All-in-One For Dummies, 2nd Edition
by Jan Zimmerman, Deborah Ng

Learn the latest social media marketing techniques Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and y ...
Social Media Commerce For Dummies
Social Media Commerce For Dummies
by Marsha Collier

Capture customers and sales with social media commerce Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media commerce and explains how you can use social media to provide better customer service, collect payments online, and build your customer base. Online marketing expert Marsha Coll ...
Online Reputation Management For Dummies
Online Reputation Management For Dummies
by Lori Randall Stradtman

More important than ever--how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter. Covering everyday listening and messaging as well as reputation management for special e ...
Web Marketing All-in-One For Dummies, 2nd Edition
Web Marketing All-in-One For Dummies, 2nd Edition
by John Arnold, Michael Becker, Marty Dickinson, Ian Lurie, Elizabeth Marsten

Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus ...
Search Engine Optimization For Dummies, 5th Edition
Search Engine Optimization For Dummies, 5th Edition
by Peter Kent

Increase your online ranking with this beginner guide to SEO! Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestseller, you?ll learn the ins and outs and best practices of successful SEO in order to make your website content more search-engine friendly so that it ranks higher among search engines and draws high-volume traffic. Covers search engine basics to help ...
Pinterest Marketing For Dummies
Pinterest Marketing For Dummies
by Kelby Carr

Tap into the marketing power of Pinterest People are using Pinterest to organize their digital lives. This hot social site lets users create visual bookmarks of their favorite things and 'pin' them on virtual pinboards. Now you can learn how to market on Pinterest with this hands-on guide. You’ll discover how to launch new products, showcase your brand's personality, seek product approval, run innovative contests, and engage your community in a way that is difficult to replicate on other s ...
Facebook Marketing For Dummies, 3rd Edition
Facebook Marketing For Dummies, 3rd Edition
by John Haydon, Paul Dunay, Richard Krueger

Create a successful marketing campaign on Facebook with this updated guide With more than 600 million active users and more than 30 billion pieces of content shared each month, Facebook is an exciting platform with infinite marketing possibilities. This how-to guide breaks it all down for you and shows you ways to reach your customers with effective marketing strategies, tactics, and techniques on Facebook. Packed with new and updated content as well as real-world case studies that provide you w ...
Web Marketing For Dummies, 3rd Edition
Web Marketing For Dummies, 3rd Edition
by Jan Zimmerman

Get the latest tools and trends in web marketing with this new edition of a bestseller The rapidly changing landscape of web marketing requires those in the field to quickly adopt new technologies as they emerge. This updated edition provides the basics that every web marketer needs to know, including how to create web properties, exploit search engine optimization (SEO), and create effective e-mail campaigns. This new edition offers a broad revision in order for the content to catch up to the l ...
Starting an Online Business For Dummies, Australian and New Zealand Edition
Starting an Online Business For Dummies, Australian and New Zealand Edition
by Melissa Norfolk, Greg Holden

Created especially for the Australian customer! Your one-stop guide to setting up and promoting your online business Turn your dreams into profitable reality with this straightforward guide to setting up and running an online business. Including strategies to help you identify your market, set up a Web site and promote your business online, Starting an Online Business For Dummies, Australian and New Zealand Edition, provides you with all the support and expert advice you need to build your own o ...
E-Mail Marketing For Dummies, 2nd Edition
E-Mail Marketing For Dummies, 2nd Edition
by John Arnold

Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail marketing company or small business owner ha ...
Twitter Marketing For Dummies, 2nd Edition
Twitter Marketing For Dummies, 2nd Edition
by Kyle Lacy

Get the latest tweets, tools, tips, and techniques and kick-start your Twitter marketing campaign! As the fastest-growing social networking service with more than 50 million tweets posted per day, Twitter poses a plethora of marketing possibilities. Boasting more than 50 percent new or updated content, this fun and friendly second edition reflects the latest features that Twitter has implemented to make the service more appealing to business users. Twitter Marketing For Dummies, 2nd Edition help ...

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